Floral Designs For Brand Activations | Ricky Paul Flowers
Bespoke Floral Design & Sculptural Installations for Unforgettable Brand Moments
In the evolving world of experiential marketing, today’s leading brands are seeking more than just events; they’re crafting immersive moments that create conversations, social impact and authentic brand connections. Brand activations need to work harder than ever before, not just as an extension of your brand’s voice, values and visual identity, but in terms of Return on Investment.
At Ricky Paul Flowers, we specialize in translating your brand story into extraordinary floral installations and sculpture design that elevate your brand activations, drive user-generated content, and leaving a lasting impression.
Why Florals for Brand Activations?
Flowers have long been synonymous with celebration, beauty, and emotion. In today’s content driven world, they also provide an instant backdrop for social sharing, influencer engagement, press features and user-generated content. From captivating tablescapes to show-stopping sculptures, floral design is the visual language that brands are increasingly turning to when looking for:
Launch a new product
Host an influencer dinner
Create a news worthy fashion show experience
Design VIP experiences
Deliver luxury hospitality
Launch new movies and streaming shows
Generate social content and PR buzz
Build immersive customer journeys
Whether it’s fashion, beauty, fine jewellery, fragrance, cinema, hospitality, heritage brands or luxury lifestyle labels, florals offer a multi-sensory layer that activates not just an event, but an entire brand moment.
Brand Activations We Create
Every Ricky Paul Flowers brand activation is tailored to your brand’s identity, campaign objectives and guest experience.
Sculptural Installations
Large-scale, custom-built floral sculptures from giant punk heads to Winnie the Pooh scenescapes, that serve as hero pieces for influencer dinners, product launches, press days, and pop-up activations. These installations become the anchor for photography, video and social sharing.
Dramatic Table Design
Tablescapes designed to transform influencer dinners, private brand events and intimate launches into highly stylised, fully immersive experiences. From lush, layered floral runners to elevated centerpieces, we create visual impact while remaining on-brand.
Fashion Show Florals
Custom floral installations for catwalks, fashion presentations, and private collection previews. Our designs enhance set design, front-row experiences, and media photography opportunities.
Retail Pop-Ups Window Installations
Using the medium of florals, Ricky Paul Flowers knows how to stop foot traffic, win awards and enable a brand to extend beyond their current customers through social reach. From season retail activations, milestone celebrations, events in the retail calendar to immersive window displays, our work enhances your in-store storytelling and customer experience.
Bold Iconic Statement Pieces
For brands that want to push boundaries and stand out, we specialise in modern, edgy and daring floral concepts that make an instant impact. These are not simply decorative arrangements but powerful, sculptural and sometimes aerial pieces designed to capture attention, spark conversation, and serve as the ultimate backdrop for any event. From oversized floral sculptures to avant-garde designs that blend fashion, art and floristry, we create highly memorable brand moments that command attention.
The Ricky Paul Flowers Difference: Where Theatre Meets Brand Activation
At the heart of RP Flowers is Ricky’s unique creative background. With a theatre design background, Ricky brings a sett design sensibility to every activation, blending dramatic storytelling, spatial awareness, and high-impact visuals to deliver truly immersive brand experiences.
This theatrical expertise allows us to approach floral installations as narrative-driven focal points that support campaign messaging, audience interaction, and brand identity.
Our recent portfolio includes standout collaborations such as:
Trinny London: 2 x award winning retail pop up installations
Cadogan Estates at RHS Flowers Show: Large-scale, sculptural floral installations celebrating heritage and innovation.
Cartoon and Character Creations: From life-sized poodles and flamingoes to the iconic Winnie the Pooh and friends, RP Flowers has extensive experience in translating beloved characters into floral art, delivering shareable, joyful installations that captivate audiences across ages and demographics.
Proven Partner to Agencies and Brands
We are experienced collaborators with global agencies and in-house brand teams, often times working internationally with different departments. Whether working to a tight brief or developing creative concepts from scratch, we deliver to deadline and budget with absolute attention to detail.
Harrods
Soho House
Groucho Club
The Ned
Trinny London
Global reach. UK Expertise
While based in London a new location in Asia, Ricky Paul Flowers delivers brand actiations across the UK and internationally. Whether your activation is a one-night launch or a multi-city campaign, we have the capacity and global experience to delivery high-impact floral installations wherever your brand requires.
Let’s Create your Next Brand Moment
If you are a marketing professional, brand team, PR agency or creative agency seeking to elevate your next brand activation through sculptural floral design, we would be delighted to collaborate.
